Reckoner by HITL Strategies
The operator's reckoner.
AI tools that sound like your team, know your clients, and respect your judgment.
Reckoner is the AI platform built for how agency operators actually work, deployed and supported by HITL Strategies. Not another generic AI workspace. A purpose-built operating environment for the people doing the real work.
I share my pricing upfront because you deserve to know where you stand before we ever talk.
No mystery, no estimates that balloon, no proposals that take two weeks. Every engagement is scoped clearly, priced honestly, and built around what your agency actually needs. After the first 10 founding customers, pricing goes up and stays up.
Most agencies start with a conversation, not a contract. A typical journey: discovery call, then a quick audit or workshop, then Reckoner deployment, then an ongoing partnership. You can start anywhere that fits your situation. The discovery call is free and the work is paced to your readiness.
Reckoner
The Platform
Reckoner is the AI platform built for digital marketing agency operators. Multi-tenant. Tuned to your agency's practice. Personalized to each operator's voice. Aware of each client's context. The tools sound like your team wrote them because the platform knows your team. Three ways to engage, depending on how much support you want from us, plus an hourly option for everything outside the platform.
Founding rate, first 10 agencies only. Standard pricing $2,500/mo.
A Reckoner workspace customized to your agency, ready for your team to use.
Multi-tenant workspace for up to 25 operator seats. Full access to the Reckoner tool library across client services, sales, and leadership practices. Four-level prompt model (master, agency, operator, client) means every output sounds like your team. Self-serve admin. Email support.
Includes: Up to 25 operator seats, full tool library, agency-level prompt customization, operator personality profiles, client context layer, admin dashboard, email support.
12-month commitment
Most agencies start here
Founding rate. Standard pricing $25,000 + $2,500/mo.
Reckoner deployed properly inside your agency with prompt tuning, training, and 90 days of close support.
Everything in Platform, plus the work to make it actually stick. We tune the agency-level prompts to your practice, lead operator personality sessions, load your client roster with real context, train your team in two recorded sessions, and stay close for 90 days of weekly check-ins. By the end, Reckoner is a real part of how your team works.
Includes: All Platform features (up to 25 operator seats, full tool library, admin dashboard), custom agency prompt tuning, operator personality form facilitation, client profile loading, two team training sessions (recorded), 90-day weekly check-ins, direct line to Sean.
90-day implementation · 12-month platform commitment
$250/hr standard. $350/hr for PE work, C-suite advisory, and board engagements.
Senior agency operator expertise available exactly when you need it, no retainer required.
Pre-purchased hours for strategic calls, document review, pitch prep, deal support, or AI and operational questions outside the Reckoner stack. No retainer, no minimum commitment beyond the first block. Hours don't expire within 6 months.
Includes: 10 hours of senior advisory, scheduled at your pace, on any topic across agency operations, AI strategy, or growth. Additional blocks at the same rate.
10-hour minimum · hours valid for 6 months
Strategic Engagement
3-month minimum. Includes Reckoner Implementation at no additional cost when engaged for 6+ months.
Reckoner deployed as part of a real operating model rebuild, with senior operator advisory across operations, sales, and strategy.
For agencies that need more than tools. Fractional COO or CDO engagement with Reckoner deployment as one workstream. Weekly operating review with leadership, monthly board-ready reporting, AI strategy and roadmap, and active involvement in positioning, pricing, and operational decisions. The seasoned operator inside your tent for a quarter or more.
Includes: All Reckoner Implementation work, fractional COO/CDO advisory (20+ hours/month), weekly leadership sessions, monthly operating review, AI roadmap development, embedded judgment on operational decisions.
3-month minimum · 6-month engagement preferred
Costs not covered by Reckoner
Your agency provides its own Anthropic API key. AI model usage (every tool run) is billed directly to your agency by Anthropic, not through Reckoner. At typical operator usage (5-15 operators, daily tool use), this runs roughly $50-300 per month per agency depending on which tools are used most. Anthropic bills monthly to your card on file with them.
Travel costs for in-person engagements are billed at cost with no markup. Airfare, hotel, ground transport, and meals. See the “Travel” term below.
Scope changes outside an agreed SOW are billed at the standard hourly rate and confirmed before work begins. See the “Scope changes” term below.
Everything else is included in your monthly subscription: the Reckoner platform itself, all tool usage logic, all customization work in the implementation tier, ongoing support, software updates, your agency-level prompt overrides, operator personality profiles, client context, the admin console. No usage limits within reasonable agency-scale operations.
Discovery
On-ramps and engagements outside the platform
Not ready for full Reckoner deployment? These are lower-commitment ways to engage with HITL Strategies. Each one is also a natural path into Reckoner if and when it makes sense.
A 90-day roadmap for how AI fits into your operating model, anchored in real diagnostic data.
Built around the strategic capacity diagnostic. Full diagnostic workshop with your leadership team, results read-out, and a custom 90-day roadmap with priority moves and success measures. The best starting point if you're serious about AI but not sure where to begin.
~15 hours · 2-week turnaround
A clear picture of one specific problem and what to do about it.
ICP review, competitive snapshot, positioning read, or operational gap analysis. Pick one area, get written findings and a prioritized action plan inside a week.
~10 hours · 1-week turnaround
Your team walks out knowing exactly how to use AI to do better work, not afraid of it.
Half-day workshop with POV presentation, live Reckoner tool walkthroughs, and Q&A. Scales with team size and can be customized for your specific workflows. Remote or in-person.
~15 hours prep and delivery · up to 15 participants at base rate
A waterfall AI rollout for agencies serious about adoption at scale.
Multiple cohorts trained sequentially over 8-12 weeks. Senior team first to build advocates, then account leads, then the broader team. Designed for agencies of 30+ where adoption requires real change management. Often paired with Reckoner Implementation.
8-12 weeks · scoped to team size
Every engagement starts with a no-cost 30-minute discovery call to confirm fit and scope. Reckoner pricing is fixed for the founding customer window. Other project quotes are fixed with no surprise overages. Retainers are month-to-month after the initial commitment period.
What we don't do
HITL Strategies is a strategy, infrastructure, and platform practice. We don't execute campaigns, manage media, or run the day-to-day. No paid media buying, no creative production, no SEO execution, no analytics reporting, no CRM implementation. That focus is intentional. It's what allows us to do the work that creates lasting leverage for your team.
That said, we know great people. If you need execution support alongside strategic work, we're happy to connect you with trusted partners who do this well.
How we work together
Statement of work
Every engagement is governed by a signed SOW before work begins. Scope, deliverables, timeline, and fees are agreed in writing. No ambiguity.
Payment terms
Project work: 50% upfront, 50% on delivery. Retainers billed monthly in advance. Hourly blocks billed upfront. Reckoner platform billed monthly.
Your work is yours
Every prompt, framework, document, and system delivered through HITL consulting becomes yours to use, modify, and build on. Reckoner platform tools remain part of the platform, but your agency-level prompts, operator profiles, and client context are yours and exportable.
Confidentiality
All client information, including positioning thinking, financial data, sales history, and strategy, is kept strictly confidential and never shared across engagements.
Travel
Available to travel for in-person engagements. Client covers all travel costs: airfare, hotel, ground transport, and meals. All billed at cost with no markup.
No exclusivity
I work with multiple agencies simultaneously and do not sign exclusivity or non-compete agreements. Strict confidentiality between clients is maintained at all times.
Scope changes
Work outside the agreed SOW is billed at the standard hourly rate and confirmed before it begins. No surprise overages on fixed-fee projects.
Talk to us
Want to talk through whether Reckoner fits? Email sean@hitlstrategies.com and we'll get on a call this week.